This Summit was more than a conference. It was a milestone for senior living sales — a moment where sales leaders, executives, and front-line counselors came together to put selling time, emotional readiness, and connection back at the center of our work. In doing so, we carried forward the legacy of Tony Mullen, whose vision was to “prioritize and make the sales position into an executive level position in pay, selection, training, development and prestige.”
With tickets sold out and a room full of people committed to helping more older adults and their families make a decision sooner, and with confidence, this year’s Summit set a new bar for what a senior living sales gathering can be.
Hosted by Founder David A. Smith and Chief Learning Officer Reed Davis, the Summit unfolded over two days of keynotes, panels, and practical workshops designed to elevate the craft of senior living sales. See speaker details and the agenda on the event page.
Here are audience photos of the presentations, which were recorded and will be available via Sales Academy next year (scroll down for more info).
We were delighted to have amazing partners who helped bring this first-ever Summit to life:
Your support didn’t just underwrite an event; it helped invest in better sales cultures, better training, and ultimately better outcomes for older adults and their families.
We also want to extend a heartfelt thank you to Thomas Torrey and the Protagonist production team for their work behind the camera, capturing not just sessions and slides, but the emotion, connection, and energy of the room.
If you were in the room and want to revisit a session, or if you weren't able to attend, recordings of the presentations and panels will be available next year through a Sales Academy membership.
If you become a Member or renew before January 1st, you can lock in 2025 pricing ($150 per month per community) on your Sales Academy membership for next year, and get a discount on the next Sales Summit–stay tuned for details on the date and location!
Thank you again to everyone who was part of our first Sales Summit. Until next time, join us at Sales Academy to learn more and share the ideas and inspiration you took home.