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One on One Sales Academy logo

Redefining Senior Living Sales for 35 Years

One On One develops and teaches effective Prospect-Centered Selling® methods used by thousands of senior living professionals around the world.

From ‘I’m Not Ready’ to ‘I Wish I Moved Sooner’

The industry’s challenge: only 10% of qualified inquiries result in a move-in.

Prospect-Centered Selling® (PCS) helps drive more conversions with the leads you already have — ones who “aren’t ready” to buy.

PCS helps build connections, untangle emotional resistance and drive consistent, meaningful advances towards “ready.” Users convert upwards of 50% more prospects compared to transactional sellers.

Read the article in Senior Housing News.

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Sales Academy by the Numbers

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Why Join?

Group coaching and the Annual Sales Summit are open to everyone. Sales Academy Members can also study Prospect-Centered Selling® (PCS) and collaborate on demand through our self-guided, interactive platform.

Watch Master Classes, podcast episodes and interviews with some of the industry’s most successful sales leaders. Join exclusive online webinars and discussion boards. Learn skills to help more prospects make a confident decision to move, sooner.
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What We Offer

  • Online prospect planning labs
  • Online/in-person group PCS coaching
  • In-person Sales Summit event
  • Blog and newsletter on practicing and managing PCS

For Sales Academy Members

  • Instructional Sales Master Class recordings
  • Exclusive live and recorded member webinars
  • Exclusive podcast library
  • Industry documentary
  • A resource library of PCS tools and content
  • Discounts on all ticketed events
  • Coming soon: self-guided E-learning

Get the Newsletter

Hear from the experts and learn the most effective ways to increase your sales performance. Our newsletter delivers the latest industry insights and upcoming learning opportunities each week.

See the Academy in Action

Watch this recorded Sales Academy webinar to explore some of the incredible resources available to our members.

See how continuous learning with Prospect-Centered Selling® (PCS) increases conversions while helping more older adults enjoy the benefits of senior living sooner.

Be heroic. It's time.

Turn resistance into results with "It’s About Time!" by David A. Smith — a proven, field-tested guide to Prospect-Centered Selling® that helps you double close rates, drive higher occupancy and fill faster by meeting prospects where they are. Order your copy today and start changing lives while transforming performance.
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